Arrows Fitz (he/they) is the Senior Digital Strategist at the ACLU of Southern California where they lead digital communications for the affiliate. He consistently produces social, email, paid and influencer campaigns that attract millions of engagements and views to ACLU SoCal. In 2024, Fitz managed the ACLU SoCal's budget, creative and release of public education ads for Measure A, an effort that will now bring billions in housing and houselessness funds to L.A. County annually. Prior to ACLU SoCal, Fitz held a multi-year creator residency at YouTube and led audience development under the digital arm of Discovery Channel.
Listed by People Magazine on the “Social Media Power List” in 2018, Fitz’s former YouTube channel is known for its LGBTQIA+ storytelling to and for Black and brown folks. His first short film, My Mama Wears Timbs, won the diversity award at Buffer Festival (2017) and showcased at the Toronto Film Festival. Fitz executive produced BUBBLES, a web series for Verizon’s Visible Mobile, showcasing how queer love can take place over a phone. He’s also produced content for The Trevor Project, GLAAD, Kenzo, Mariott International, VICE, Jansport, Steve Madden, ASOS, YouTube’s VR lab and others.
Today, Arrows Fitz is most enthusiastic about the intersection of public policy, digital media and art.